MediaLeaseGroup
Your Strategic Partner for Business Success
Who we are
MLG is a network specialized in strategic consulting services, analysis and production of innovative policies in Partner services.
Our entrepreneurial competence lies on the ability to provide highly innovative and result-oriented tailored solutions that meet the specific needs of each individual Partner.
MLG is a team of expert professionals and entrepreneurs from different sectors with decades of international experience and positioned as a reference point in the business consulting landscape.
Our mission:
At MLG, our mission is clear and ambitious: help companies achieve and exceed their growth goals.
How?
Through the implementation of cutting-edge marketing strategies and the optimization of our Partners’ strategic policies.
- Innovation: We are always looking for new solutions and technologies to keep our Partners a step ahead of the competition.
- Analysis: We use a data-driven approach to ensure that every decision is supported by concrete data and meaningful insights.
- Partner Centrality: We place the needs and objectives of our Partners at the center of every proposed strategy and solution.
Our Vision
We aspire to be recognized as the partner in marketing consulting both strategically and tactically.
We desire to build a future where MLG solutions are synonymous with significant improvement in business performance and a tangible increase in Partner satisfaction.
We aim to turn problems into opportunities and ideas into concrete results.
Our business areas
MediaXchange represents one of the excellences in the field of media consulting agencies.
We stand out for:
- Advanced specialization in media planning and media buying
- Data-driven approach for creating and managing multichannel advertising campaigns
- Design and implementation of tailor-made special projects
- Comprehensive assistance in media buying for business development and trade marketing strategies
- Ability to operate effectively at the local, national, and international levels
At MXC, we believe that every advertising investment should generate the maximum return.
We combine target and data analysis to create campaigns that not only capture attention but also deliver concrete and measurable results.
MediaXmotive is our division specializing in the automotive sector with over four decades of trade experience.
We offer:
- Innovative and performing solutions in media planning, media buying, data analysis, and exclusive and qualified lead generation
- 360° partnerships with major players in the automotive sector
- Cross-sectional expertise ranging from traditional marketing to the latest digital technologies
- Integrated strategic support for the development of our partners' activities in Italy and worldwide
In a rapidly evolving sector like automotive and mobility in general, MXM offers its specific industry experience as an expert consultant guiding Partners through market challenges, leveraging opportunities, and anticipating future trends.
IDEAi is the MediaXchange division dedicated to enhancing first-party data.
Our goal is to maximize the effectiveness and efficiency of our Partners’ media campaigns and communication content.
How?
- We use a cutting-edge technological environment based on artificial intelligence (AI) and machine learning
- We have developed a unique process that integrates insight discovery, planning, platform activation, reporting, result attribution, and campaign optimization
- We employ proprietary AI tools to continuously improve performance in media and creative activities
In an era where data is the new frontier, IDEAi aims to be a structure capable of transforming raw data into winning and tangible Mar-Tech strategies.
Euro Traders is the commercial division supporting our partners, entirely B2B-oriented and active both nationally and internationally.
Its scope covers various sectors of fast-moving consumer goods (FMCG).
The mission of Euro Traders goes beyond mere commercial transactions: we aim to create lasting growth opportunities and build long-term partnerships with our Partners.
Choosing MLG means relying on a partner that offers:
- A data-driven approach that ensures decisions are based on concrete evidence
- Tailored solutions that perfectly adapt to the specific needs of each client
- A multidisciplinary group with cross-sectional expertise and decades of experience
- The use of proprietary AI tools to continuously optimize performance
- The ability to operate successfully on a local, national, and international scale
- A holistic vision that integrates marketing, technology, and business strategy
At MLG, we do not just provide services; we create strategic partnerships oriented towards success.
Our philosophy is based on the belief that the success of our Partners is our success.
Therefore, we strive every day to exceed expectations and achieve mutually satisfying results.
Contact us today
and find out how we can collaborate concretely.